Smarkus Solutions, Brand Management Kerala, branding



Product is everything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a need or want. A company has to give equal importance to branding, products, services and reputation. Knowledge is neither a product nor a service, but knowledgeable branding is important to make a specific, coherent, credible and comprehensible statement about the products, service or organization.

Our knowledge branding process focus on the crucial communication topics (the distinctiveness of company, product or services), adequate tools and transmitters (print, digital, internet, social media, client magazines, topic-centered conferences, surveys and more) to reach the prime target audience (typically the decision makers).

We help to create brands based on the strategy of market segmentation and product differentiation thereby gaining access to a higher margin business. Our branding not only focuses on advertising, sponsoring or design, but also on press, investors, employees and clients.

Brand Positioning – Optimal brand positioning is our promise

Optimal brand positioning is the reason to buy your brand in preference to others. It is guided, directed and delivered by the brand’s benefits/reasons to buy; and it focuses at all points of contact with the consumer.

A brand positioning must be Simple, unique and distinctive, Inspiring and significant to the niche market, Appropriate to all targeted geographies, Validated with unique proposition and Helpful to achieve sustainable organizational goals.

The standalone brand positioning is the result of identifying brand features, functional benefits, emotional rewards, values to customers and brand identity.

Brand Identity – Standalone brand identity is our differentiator

A person is known by his name, job, education, physical and emotional traits, similarly a brand can be identified by the following:-
Physique – Include product features, symbols and attributes
Personality – Includes character and attitude
Culture – Takes a holistic view of the organization, its origins and values
Relationship – Represent beliefs and associations with humans
Reflection – Customer mind-set as reflected on the brand
Self-image – Customer when compared to the brand
Brand identity is the noticeable elements of a brand like trademark colour, logo, nomenclature (name), symbol that identifies and differentiates a brand in target audience mind.

Brand Strategy – The most valuable strategic investment

The long-term marketing support for a brand based on the characteristics of targeted consumers. Understanding the Market size and segments, Market and product life-cycle, Customers’ mind-set, Competitive analysis with advantage and disadvantage, Delivering the highest value faster will help to formulate the best brand strategies.

We create and align the brand strategy to your business strategy. It could be the most valuable strategic investment.

Brand Campaigns – We keep the brand positioning stationary

When plethora of advertisement pops in every minute, only brand campaigns can create brand leaders. Repetition is boring, changing the brand communication is detrimental and hence brand campaigns are challenging. We create non-repetitive advertisement keeping the brand positioning stationary.

Brand Analysis – We own what we do

After investing money in creating logos, ads, marketing materials, packaging, and so on why are we achieving/surpassing the target or not reaching the target.   It is critical to track the brand’s growth and performance by brand analysis. With brand analysis, we can closely analyse target audiences, growth trends, marketing tactics, brand awareness levels, sales history, and so on, and apply those learning to our future brand strategy decisions.